From NBC News - "Old Town Road" music artist Lil Nas X partnered with MSCHF, a company known for creating controversial products that go viral, to create their newly released Satan Shoes, which are customized Nike Air Max 97s. Nike denounced and disassociated themselves from the controversial shoes and filed a federal trademark infringement lawsuit against MSCHF.
The dominantly black Satan Shoes are customized with a gold-colored pentagram pendant and with "Luke 10:18" and "1 of 666" printed on the outer-facing sides of the shoes. "Luke 10:18" is a reference to a verse from the New Testament of the Bible: "He said to them, 'I watched Satan fall from heaven like a flash of lightning.'" "1 of 666" is a reference to there only being 666 pairs of these customized shoes available for purchase. 666 is also a reference to the New Testament's Book of Revelation: "One who understands can calculate the number of the beast, for it is a number that stands for a person. His number is six hundred and sixty-six."
On Sunday, MSCHF confirmed that the shoes contain a drop of human blood inside the sole that was drawn from members of the MSCHF team.
All 666 pairs of the modified Nike Air Max 97s were priced at $1,018 per pair and sold out shortly after they went on sale Monday. The $1,018 price point is another reference to the previously mentioned Bible verse from Luke.
Over the weekend, before filing a lawsuit on Monday, Nike released the following statement: "We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes and we do not endorse them."
Monday's Satan Shoes release comes just days after Lil Nas X's latest single, "Montero (Call Me By Your Name)," released Friday, March 26. The accompanying music video features many satanic references.
Image from BBC